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14-15th August 2015,  RACV Royal Pines,  Gold Coast
Facebook Group  |  #pbevent Social Wall brought to you by Telstra
(Schedule subject to change at organiser’s discretion)
Room 1: Benowa [clear filter]
Friday, August 14
 

08:30 AEST

Welcome to Problogger Training Event 2015
Welcome and opening keynote by Darren Rowse

Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build... Read More →


Friday August 14, 2015 08:30 - 09:35 AEST
Room 1: Benowa

09:35 AEST

How to Grow Your Online Following Through Engagement, List-Building and Word-of-Mouth

Ready to quickly attract your tribe of true fans and followers and turn them into dedicated email subscribers and dream customers? Go behind the scenes of how Jadah went from broke to book deal and built a hyper-connected, community-driven business reaching millions of brand ambassadors in just a few short years. Learn the essential community building strategies needed to grow your online business with a step-by-step action plan to fuel your passion that makes a difference and makes a profit.

  • Learn the four essentials of building an online community that are working right now for bloggers ready to monetize their website
  • You’ll learn list-building strategies to quickly attract your tribe of true fans and followers and turn them into dedicated email subscribers and dream customers
  • You’ll walk away with the #1 question you need to ask your community if you want to create profitable products and services that change lives
  • Learn about the best tips and tools, along with real-life examples on what’s working right now on social media
  • Learn the power of strategic, authentic marketing that get raving fans and dream customers to spread the word about your business through action-based, result-oriented and community-focused challenges and opt-in offers

Speakers
avatar for Jadah Sellner

Jadah Sellner

Simple Green Smoothies
Jadah is a world-changing mom and the co-founder of Simple Green Smoothies, which has grown to over 330k Instagram followers, 250k Facebook fans, 20 million website page views, and 300,000+ email subscribers…in just 2 years. Her “healthy obsession” with green smoothies and her... Read More →


Friday August 14, 2015 09:35 - 10:35 AEST
Room 1: Benowa

10:35 AEST

Morning Tea
Join us in the Benowa Foyer for a catered break (included in ticket)

Friday August 14, 2015 10:35 - 11:10 AEST
Room 1: Benowa

11:10 AEST

Pinterest Marketing 101: the three elements of the perfect pin

Pinterest is without a doubt the most powerful platform-building tool that the blog world has ever seen, and it is completely free to use! Learn how to vastly expand your reach and drive viral traffic to your blog even if your current audience is very small. In this session you will learn:

  • Why Pinterest is such a powerful tool, especially for women bloggers, and what it can do for your blog.
  • The surprising secret to what type of content drives the most traffic and the 3 essential elements of a perfect pin.
  • The three most important things you can do to improve your Pinterest page right now.
  • How to use collaborative boards to dramatically expand your reach.

Speakers
avatar for Ruth Soukup

Ruth Soukup

Owner, Living Well Spending Less Inc.
Ruth Soukup is the founder of LivingWellSpendingLess.com, one of the most popular personal finance blogs on the web, and the New York Times bestselling author of the book Living Well Spending Less: 12 Secrets of the Good Life. She is also the author of the bestselling blogging guide... Read More →


Friday August 14, 2015 11:10 - 12:10 AEST
Room 1: Benowa

12:10 AEST

Using Email Autoresponders to Grow Your Revenue
It's no secret why email is a hot topic on every bloggers list. The return is huge for any business using it properly. In this must attend session Alita is going to reveal the exact autoresponder strategies that have helped bloggers increase revenue by 403% in just 30 days. You'll leave with a deep understanding of the power of autoresponders. Alita loves this subject and will give you more than you expect. It's important to her that you leave with the exact 'how to' guide to implement a profitable auto responder strategy into your blog immediately.

Learn:
- What are they and why you need them
- How to build an engaging auto responder series
- How to leverage specific content to build trust and value
- 7 Ways to use email to increase revenue for bloggers
- Once Implemented, how to identify where you can optimise autoresponder results
- How to split test correctly, most people do it wrong!
- Hot tips and tricks to improving auto responder open & click rates

Speakers
avatar for Alita Harvey-Rodriguez

Alita Harvey-Rodriguez

Milk Digital Strategy
Alita Harvey-Rodriguez is known as one of Australia's leading Digital Marketing Futurist and the brains behind Milk it Academy. A training platform to advance marketers skills into new school digital leadership roles. For over a decade Alita has worked with global brands including... Read More →


Friday August 14, 2015 12:10 - 13:10 AEST
Room 1: Benowa

13:10 AEST

Lunch + Table Talk Networking
Join us in the Benowa Foyer for a catered break (included in ticket)

TABLE TALKS SCHEDULE
No bookings required, please just take any empty seat over the course of the lunch break and join the discussion. Full Schedule here.

TABLE 1: How to work with a talent agency
HOSTS: Felicity Grey and Erin Hogan NUFFNANG


TABLE 2: Wellness Travel  
HOST: Tracy Willis GWINGANNA LIFESTYLE RETREAT


TABLE 3: Building an online marketplace
HOSTS: Mike Dunne & Bob Dunne YOUSTAK

 

TABLE 4: SEO 101 - 3 common mistakes bloggers make
HOST: Jim Stewart STEWART MEDIA / BLOGGERSSEO

 

TABLE 5: Breaking down the barriers to video 
HOST: Caro Ryan BLOGGERS VIDEO SCHOOL

 

TABLE 6: Content Marketing Q&A 
HOST: Jane Woodley JANE WRITES DIGITAL


TABLE 7: Working with tourism boards
HOST: Hannah Statham TOURISM & EVENTS QUEENSLAND


 

Friday August 14, 2015 13:10 - 14:10 AEST
Room 1: Benowa

14:10 AEST

Design 101: How to use design basics to polish up your blog

Join Pamela Wilson as she walks you through how to use basic design elements to make your blog looked polished and professional. This session is for non-designers: no art degree required!

  • The subliminal impact of color, and how to use to attract the right readers
  • How to choose and use fonts that “speak” for your brand
  • Powerful ways to use images to draw attention to your words
  • How to “point” your readers’ eyes where you want them to go using visual hierarchy
  • Simple design tweaks you can do to make your posts easier to read

Speakers
avatar for Pamela Wilson

Pamela Wilson

Executive Vice President of Educational Content, Copyblogger Media/Big Brand System
Your business may be small, but your brand can be BIG.With strategic marketing, great design, and the courage to get it done, Pamela Wilson — of Big Brand System and Copyblogger Media — will show you how you can build a BIG brand for your business.


Friday August 14, 2015 14:10 - 15:10 AEST
Room 1: Benowa

15:10 AEST

How to create your gangbuster e-product

I’ve failed and succeeded with e-books, e-courses and online cleanses to come up with the winning formula and I am so keen to share my tried and true methods to help create your e-product that sells.  There have been over 25 thousand copies sold of my first ebook Fertilise Yourself which helped pave the way to e-courses, hard copy published books and other online products. I’m excited to show you how you can turn your vision into a viable reality, with as much ease and fun as possible – because after all it’s all about the ride that comes with the prize – and who doesn’t love making a little pyjama money? We will explore how to create your e-product from the early stages of creation right through to hosting and marketing.  When you get the formula right your product will shine.

  • Choosing your topic and work out if your idea will actually work
  • How to name your course, select a price point, how to host it.
  • Mapping it out – the creative process to mapping out the e-course
  • How to build it – what tools to use, how to set it up, what medium to use (e.g. video, audio, text)
  • Setting up payment process
  • How to market your e-course
  • Looking beyond the e-course (into tangible products)

Speakers
avatar for Nat Kringoudis

Nat Kringoudis

The Pagoda Tree
My name’s Nat Kringoudis and I’m a bona fide women’s health revolutionist and fertility fixer. What makes me an expert? I have a big heart for natural healthcare. I’m a Dr of Chinese Medicine, an author, speaker and the founder and owner of The Pagoda Tree. I’ve stepped... Read More →


Friday August 14, 2015 15:10 - 16:10 AEST
Room 1: Benowa

16:10 AEST

Afternoon Tea
Join us in the Benowa Foyer for a catered break (included in ticket)

Friday August 14, 2015 16:10 - 16:45 AEST
Room 1: Benowa

16:45 AEST

The Courage of Compassion: Transforming Your Experience with Criticism
We have all been online long enough to have encountered criticism from people whose faces we will never see. Some of it is constructive, and some if it is awful, anonymous assumptions and slurs that we do our best to ignore. Sometimes our emotions prevent us from making a distinction between that which could be helpful and that which is just plain bullying. I have spent 14 years confronting both—from comments to emails to websites to actual forums dedicated to me and my character—trying to figure out the best way to pick up and move on when I encounter something particularly vicious. Because it isn’t going away. There isn’t a cure for it. It cannot be fixed or stopped. Learning how to deal with both is a factor of life that our children will have to endure on a scale we never did, in ways we probably can’t imagine. I’ve tried and failed many times to react in the best possible way and have finally learned that “reacting” isn’t the answer. The answer is something much more fearless.

Speakers
avatar for Heather Armstrong

Heather Armstrong

dooce®
Heather B. Armstrong is widely acknowledged to as one of the most popular bloggers in the world. She has more than 1.5 million followers on Twitter and was recently named by Forbes Magazine as one of the 30 most influential women in media, along with Diane Sawyer, Kelly Ripa and Oprah... Read More →


Friday August 14, 2015 16:45 - 17:20 AEST
Room 1: Benowa

17:20 AEST

Closing Remarks, Day One
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build... Read More →


Friday August 14, 2015 17:20 - 17:30 AEST
Room 1: Benowa
 
Saturday, August 15
 

09:15 AEST

Introduction to Day Two
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build... Read More →


Saturday August 15, 2015 09:15 - 09:30 AEST
Room 1: Benowa

09:30 AEST

Creating Business Ideas

Brandon is an ordinary 21 year old with an extraordinary story to tell. At just 12 years of age Brandon was kicked out of school, at 14 he nearly died from drinking too much alcohol, at 16 he created an app development company and by 19 Brandon made 4 top-100 apps. But what happened in between? Let Brandon take you on his journey – be inspired to do what you love no matter how young or old you are.

  • Be inspired by an ordinary person that has done extraordinary things
  • How failure should be expected, accepted and embraced
  • Why persistence is the key to success
  • Witness further proof that breaks down the Gen-Y stereotype of laziness and poor work ethic

Speakers
avatar for Brandon Cowan

Brandon Cowan

Director, Crazy Dog Apps
I own an app Company (Crazy Dog Apps) without knowing how to code an app. I am passionate about animals and animal welfare and I probably like dogs more than I like people. I don't hate people, I just really like dogs... If you're into reality TV shows, you may also remember me... Read More →


Saturday August 15, 2015 09:30 - 10:25 AEST
Room 1: Benowa

10:25 AEST

Morning Tea
Join us in the Benowa Foyer for a catered break (included in ticket)

Saturday August 15, 2015 10:25 - 11:00 AEST
Room 1: Benowa

11:00 AEST

How to Grow Your Instagram Following
Get tips, tools and tricks that are working right now on one of the fastest growing social media platforms–– Instagram. With over 330,000 Instagram followers, the co-founder of Simple Green Smoothies Jadah Sellner will share the behind-the-scenes secrets and strategies to growing an engaged Instagram following.

Speakers
avatar for Jadah Sellner

Jadah Sellner

Simple Green Smoothies
Jadah is a world-changing mom and the co-founder of Simple Green Smoothies, which has grown to over 330k Instagram followers, 250k Facebook fans, 20 million website page views, and 300,000+ email subscribers…in just 2 years. Her “healthy obsession” with green smoothies and her... Read More →


Saturday August 15, 2015 11:00 - 11:58 AEST
Room 1: Benowa

12:00 AEST

How to Create a Content Event That Builds Your Email List

Content events are time-sensitive events that build excitement (and email list sign ups) like nothing else. Join Pamela Wilson and she shows you how to harness the power of content events, even if you have no experience and feel too “shy” to host anything live.

  • How to ignore what everyone else does, and create an event that works for your audience
  • How “content events” differ from other content you create
  • Promotional strategies to boost the size of your audience
  • What to do post-event to maximize conversions

Speakers
avatar for Pamela Wilson

Pamela Wilson

Executive Vice President of Educational Content, Copyblogger Media/Big Brand System
Your business may be small, but your brand can be BIG.With strategic marketing, great design, and the courage to get it done, Pamela Wilson — of Big Brand System and Copyblogger Media — will show you how you can build a BIG brand for your business.


Saturday August 15, 2015 12:00 - 12:59 AEST
Room 1: Benowa

13:00 AEST

Lunch + Table Talk Networking
Join us in the Benowa Foyer for a catered break (included in ticket)

TABLE TALKS SCHEDULE
No bookings required, please just take any empty seat over the course of the lunch break and join the discussion. Full schedule here.

TABLE 1: Professionalism and Ethics
HOSTS: Felicity Grey and Erin Hogan NUFFNANG


TABLE 2: Email marketing for bloggers
HOSTS: Belinda Walsh & Kelly Newbery VISION6


TABLE 3: "Get Your Kit Together" The nuts and bolts of media kits
HOST: Dana Flannery TALK ABOUT CREATIVE 


TABLE 4: 5 ways to monetise your blog
HOST: Kristy Edwards THE COLLABORATION NATION 


TABLE 5: Are the days of the family roadtrip over?
HOST: Belinda Heit RACQ 


TABLE 6: Building your personal brand as Style Influencer
HOST: Liz Tehan SET THAT 


TABLE 7: Blogging in the parenting space: how to tell stories with heart
HOSTS: Margaret Rafferty & Lucy Kippist KIDSPOT 

TABLE 8: Affiliate Programs
HOST: Anna Hickey  etsy.com 


Saturday August 15, 2015 13:00 - 14:00 AEST
Room 1: Benowa

14:00 AEST

How to Monetise a Personal Blog
Monetising a personal blog can be trickier than monetising a niche blog. Heather Armstrong from Dooce and Mrs Woog from Woogsworld will share their experiences, strategies and tips for sustaining a profitable personal blog. There will also be plenty of question time so come along prepared!

Moderators
avatar for Lauren Dubois

Lauren Dubois

writer, The Thud
Lauren is a former TV, radio and online political journalist who is now reporting from the frontline of parenthood. The Thud is not the place to go for expert advice on parenting. It is the place to go if you'd like to feel better about being a less-than-perfect parent or just to... Read More →

Speakers
avatar for Heather Armstrong

Heather Armstrong

dooce®
Heather B. Armstrong is widely acknowledged to as one of the most popular bloggers in the world. She has more than 1.5 million followers on Twitter and was recently named by Forbes Magazine as one of the 30 most influential women in media, along with Diane Sawyer, Kelly Ripa and Oprah... Read More →
avatar for Kayte Murphy

Kayte Murphy

Woogsworld
I am a mouthy 40-something housewife from the burbs. I write about all kinds of things, mainly what is going on in my head. I cover family, politics, food, travel, some very lame attempts at fashion, social issues, wine, cheese. And I write a lot about laundry. I am pretty much running late all the time, and will more often or not turn up somewhere with food spilt dow... Read More →


Saturday August 15, 2015 14:00 - 14:58 AEST
Room 1: Benowa

15:00 AEST

Afternoon Tea
Join us in the Benowa Foyer for a catered break (included in ticket)

Saturday August 15, 2015 15:00 - 15:30 AEST
Room 1: Benowa

15:30 AEST

The 5 Ordinary Habits of Extraordinary Bloggers

We’ve all heard of the overnight success stories—those Internet sensations whose blog post or video went viral, bringing instant fame and fortune. As bloggers, we often spend a whole lot of time hoping for that big break, but the truth is that for most, success happens much more methodically. In this inspiring keynote, you’ll discover the five habits that can transform your blog from beginner to extraordinary. You’ll also:

  • Uncover the deceptively simple secret to creating awesome content (and why it matters so much)
  • Stop doubting your worth and instead learn how to promote your content in a way that gets noticed and shared
  • Learn how to fully leverage your platform and optimise your efforts
  • Finally begin to embrace your own strengths rather than wishing for someone else’s

Speakers
avatar for Ruth Soukup

Ruth Soukup

Owner, Living Well Spending Less Inc.
Ruth Soukup is the founder of LivingWellSpendingLess.com, one of the most popular personal finance blogs on the web, and the New York Times bestselling author of the book Living Well Spending Less: 12 Secrets of the Good Life. She is also the author of the bestselling blogging guide... Read More →


Saturday August 15, 2015 15:30 - 16:30 AEST
Room 1: Benowa

16:30 AEST

Closing Remarks ProBlogger Training Event 2015
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build... Read More →


Saturday August 15, 2015 16:30 - 17:00 AEST
Room 1: Benowa
 
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