14-15th August 2015,  RACV Royal Pines,  Gold Coast
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(Schedule subject to change at organiser’s discretion)

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Friday, August 14


Metrics that Matter: Google Analytics for Actionable Insights

Join Benjamin as he show you how to apply Google Analytics without getting overwhelmed by reports. Learn practical techniques you can apply to your own Google Analytics data to improve and optimise your blog. This session will focus on the most important data you can use and is suitable for Google Analytics beginners, through to pros looking for new ideas.

  • How you can leverage Google Analytics for your blog
  • Understand what’s working and not working on your blog
  • Techniques you can apply to improve your blog
  • Using data for organic optimisation and content creation
  • Additional tools that you can use to compliment Google Analytics

avatar for Benjamin Mangold

Benjamin Mangold

Loves Data
Benjamin Mangold is the Director of Digital and Analytics at Loves Data. He is a Google certified expert for Google Analytics and Google AdWords and is passionate about Google’s products, working closely with Google’s teams in Australia and the US. At Loves Data, a leading online... Read More →

Friday August 14, 2015 11:10 - 12:10
Room 2: Marquis


Using Email Autoresponders to Grow Your Revenue
It's no secret why email is a hot topic on every bloggers list. The return is huge for any business using it properly. In this must attend session Alita is going to reveal the exact autoresponder strategies that have helped bloggers increase revenue by 403% in just 30 days. You'll leave with a deep understanding of the power of autoresponders. Alita loves this subject and will give you more than you expect. It's important to her that you leave with the exact 'how to' guide to implement a profitable auto responder strategy into your blog immediately.

- What are they and why you need them
- How to build an engaging auto responder series
- How to leverage specific content to build trust and value
- 7 Ways to use email to increase revenue for bloggers
- Once Implemented, how to identify where you can optimise autoresponder results
- How to split test correctly, most people do it wrong!
- Hot tips and tricks to improving auto responder open & click rates

avatar for Alita Harvey-Rodriguez

Alita Harvey-Rodriguez

Milk Digital Strategy
Alita Harvey-Rodriguez is known as one of Australia's leading Digital Marketing Futurist and the brains behind Milk it Academy. A training platform to advance marketers skills into new school digital leadership roles. For over a decade Alita has worked with global brands including... Read More →

Friday August 14, 2015 12:10 - 13:10
Room 1: Benowa


From Blog to Business - The Steps You Need to Take to Create a Profitable Business Online

It takes more than a few tools and blog posts to turn your blog into a business. Caz Makepeace will take you through the key steps you will need to take to make blogging a profitable business including:

  • how to create a vision that aligns with your purpose, passion and what your readers want
  • how to develop a communication strategy that helps you to understand what your readers need and what to create for them (helping you to create raving fans)
  • how to create a monetization plan and how to become more comfortable with marketing
  • the power of networking and how to use it for long term growth
  • how to overcome fear, frustration, rejection and failure

avatar for Caroline Makepeace

Caroline Makepeace

Founder, yTravelBlog
Caz Makepeace wants to live in a world where people fearlessly follow what’s in their heart and embrace travel as more than just a two week annual thing. Caz is the co-founder of y travel blog with her husband, Craig. They’ve spent the past 18 months travelling around Australia... Read More →

Friday August 14, 2015 14:10 - 15:10
Room 2: Marquis


How to create your gangbuster e-product

I’ve failed and succeeded with e-books, e-courses and online cleanses to come up with the winning formula and I am so keen to share my tried and true methods to help create your e-product that sells.  There have been over 25 thousand copies sold of my first ebook Fertilise Yourself which helped pave the way to e-courses, hard copy published books and other online products. I’m excited to show you how you can turn your vision into a viable reality, with as much ease and fun as possible – because after all it’s all about the ride that comes with the prize – and who doesn’t love making a little pyjama money? We will explore how to create your e-product from the early stages of creation right through to hosting and marketing.  When you get the formula right your product will shine.

  • Choosing your topic and work out if your idea will actually work
  • How to name your course, select a price point, how to host it.
  • Mapping it out – the creative process to mapping out the e-course
  • How to build it – what tools to use, how to set it up, what medium to use (e.g. video, audio, text)
  • Setting up payment process
  • How to market your e-course
  • Looking beyond the e-course (into tangible products)

avatar for Nat Kringoudis

Nat Kringoudis

The Pagoda Tree
My name’s Nat Kringoudis and I’m a bona fide women’s health revolutionist and fertility fixer. What makes me an expert? I have a big heart for natural healthcare. I’m a Dr of Chinese Medicine, an author, speaker and the founder and owner of The Pagoda Tree. I’ve stepped... Read More →

Friday August 14, 2015 15:10 - 16:10
Room 1: Benowa
Saturday, August 15


How to Grow Your Blog - Actionable Productivity Tips for Busy Bloggers

Struggling to find time to grow your blog and fit it all in to your busy schedule? Carly and Christina are both full-time bloggers who grew their blogs while working full-time at day jobs.  They have practical tips and hacks to share with bloggers who want to grow their blog with limited time each day. They can show you how to schedule, pre-plan and avoid blogger burnout while juggling a hectic schedule.

You can learn to be more organised and productive and find the time to grow your blog to the next level. You’ll learn actionable productivity tips you can implement straight away including:

  • How to pinpoint the necessities for your blog/niche to effectively prioritise your time.
  • How to avoid blogger burnout and use positive goal setting tools.
  • How to plan your editorial and social media calendars and how to generate endless ideas.
  • The art of batching and harnessing your most productive hours.
  • Scheduling tools and organisational hacks.

avatar for Christina Butcher

Christina Butcher

Hair Romance
Christina Butcher is a full-time blogger and New York Times bestselling author. When she’s not fighting bad hair days at HairRomance.com or inspiring adventures with her husband Jim atMrAndMrsRomance.com she’s helping bloggers grow their LittleBlogBig.com with live workshops and networking events... Read More →
avatar for Carly Jacobs

Carly Jacobs

Carly Jacobs is the founding editor of award-winning blog Smaggle which launched in 2007 back when blogging was weird. She has appeared in The Sydney Morning Herald, The Age, Cosmopolitan, Cleo and Vogue magazines. Hoop earrings are totally her thing and she once had a really awkward conversation with Guy Pearce in Paris... Read More →

Saturday August 15, 2015 11:00 - 12:00
Room 2: Marquis


How to Create a Content Event That Builds Your Email List

Content events are time-sensitive events that build excitement (and email list sign ups) like nothing else. Join Pamela Wilson and she shows you how to harness the power of content events, even if you have no experience and feel too “shy” to host anything live.

  • How to ignore what everyone else does, and create an event that works for your audience
  • How “content events” differ from other content you create
  • Promotional strategies to boost the size of your audience
  • What to do post-event to maximize conversions

avatar for Pamela Wilson

Pamela Wilson

Executive Vice President of Educational Content, Copyblogger Media/Big Brand System
Your business may be small, but your brand can be BIG.With strategic marketing, great design, and the courage to get it done, Pamela Wilson — of Big Brand System and Copyblogger Media — will show you how you can build a BIG brand for your business.

Saturday August 15, 2015 12:00 - 12:59
Room 1: Benowa


How to Give Your Landing Pages Some Love
You work so hard to find readers to visit your blog, you work even harder to get them to actually read about what you have to offer, whether that be products to sell or services to offer.

Are your landing pages doing all that hard work justice?

In this session you'll learn how to create high performing sales pages. From the words you use, the layout, to how you build an emotional connection with your readers in the way that most suits your needs.

  • Know your value proposition
  • Killer headlines 
  • Sub headlines
  • Images and video
  • The benefits - persuasive copy
  • Structure and layout of the page
  • Plugins/tools to create landing pages
  • Testimonials and social proof (Trust elements)

This will be a super practical session with lots you can take away and apply to new or existing landing pages.

avatar for Shayne Tilley

Shayne Tilley

99 Designs
Shayne loves working at the heart of growing online businesses. From product management and innovation through to monetization techniques, community development, support and social media.His practical, to-the-point style has garnered lots of fans and his ability to build lasting businesses... Read More →

Saturday August 15, 2015 14:00 - 15:00
Room 2: Marquis