Ready to quickly attract your tribe of true fans and followers and turn them into dedicated email subscribers and dream customers? Go behind the scenes of how Jadah went from broke to book deal and built a hyper-connected, community-driven business reaching millions of brand ambassadors in just a few short years. Learn the essential community building strategies needed to grow your online business with a step-by-step action plan to fuel your passion that makes a difference and makes a profit.
Join Benjamin as he show you how to apply Google Analytics without getting overwhelmed by reports. Learn practical techniques you can apply to your own Google Analytics data to improve and optimise your blog. This session will focus on the most important data you can use and is suitable for Google Analytics beginners, through to pros looking for new ideas.
Pinterest is without a doubt the most powerful platform-building tool that the blog world has ever seen, and it is completely free to use! Learn how to vastly expand your reach and drive viral traffic to your blog even if your current audience is very small. In this session you will learn:
One of the things we try to do each year at the Problogger event is shine a spotlight on Aussie bloggers. We know there is amazing knowledge in the Problogger Community and extraordinary stories of success by bloggers with audiences large and small doing their own thing, in their own way.
In our Aussie blogger showcase, four Aussie bloggers will have the chance to talk for ten minutes to share a secret of their success. Our bloggers are: Kate Toon, Loren Bartley, Caro Ryan and Michelle Thompson-Laing. Click their names to read more about their sessions.
TABLE 3: Building an online marketplace
HOSTS: Mike Dunne & Bob Dunne YOUSTAK
TABLE 4: SEO 101 - 3 common mistakes bloggers make
HOST: Jim Stewart STEWART MEDIA / BLOGGERSSEO
TABLE 5: Breaking down the barriers to video
HOST: Caro Ryan BLOGGERS VIDEO SCHOOL
TABLE 6: Content Marketing Q&A
HOST: Jane Woodley JANE WRITES DIGITAL
TABLE 7: Working with tourism boards
HOST: Hannah Statham TOURISM & EVENTS QUEENSLAND
It takes more than a few tools and blog posts to turn your blog into a business. Caz Makepeace will take you through the key steps you will need to take to make blogging a profitable business including:
Join Pamela Wilson as she walks you through how to use basic design elements to make your blog looked polished and professional. This session is for non-designers: no art degree required!
I’ve failed and succeeded with e-books, e-courses and online cleanses to come up with the winning formula and I am so keen to share my tried and true methods to help create your e-product that sells. There have been over 25 thousand copies sold of my first ebook Fertilise Yourself which helped pave the way to e-courses, hard copy published books and other online products. I’m excited to show you how you can turn your vision into a viable reality, with as much ease and fun as possible – because after all it’s all about the ride that comes with the prize – and who doesn’t love making a little pyjama money? We will explore how to create your e-product from the early stages of creation right through to hosting and marketing. When you get the formula right your product will shine.
Whether you are a small business blogger, personal blogger or foodie blogger, ultimately it is your blogging voice that readers will connect with. Kelly will show you how to find a unique blogging voice no matter what your industry or blogging goals. She will take you through basic writing rules you can follow to make meaningful connections with your audience including:
The art of storytelling
Addressing a pain point (applicable to your readers)
Sticking to one idea/concept per blog post
Editing ruthlessly
The importance of honesty and vulnerability
Brandon is an ordinary 21 year old with an extraordinary story to tell. At just 12 years of age Brandon was kicked out of school, at 14 he nearly died from drinking too much alcohol, at 16 he created an app development company and by 19 Brandon made 4 top-100 apps. But what happened in between? Let Brandon take you on his journey – be inspired to do what you love no matter how young or old you are.
Struggling to find time to grow your blog and fit it all in to your busy schedule? Carly and Christina are both full-time bloggers who grew their blogs while working full-time at day jobs. They have practical tips and hacks to share with bloggers who want to grow their blog with limited time each day. They can show you how to schedule, pre-plan and avoid blogger burnout while juggling a hectic schedule.
You can learn to be more organised and productive and find the time to grow your blog to the next level. You’ll learn actionable productivity tips you can implement straight away including:
Dan went from looking for a job to running a million dollar WordPress business in less than 2 years. He grew the business through blogging without spending a cent on advertising. In this session he will present his hits, misses and the actionable pieces you can take out and apply to your own blog.
Content events are time-sensitive events that build excitement (and email list sign ups) like nothing else. Join Pamela Wilson and she shows you how to harness the power of content events, even if you have no experience and feel too “shy” to host anything live.
This year we are featuring a Small Business Bootcamp at Problogger Training Event. The bootcamp will run over two sessions, the first session is a presentation from Dan Norris who will show small business owners how they can grow their business through blogging.
The second session will be teaching through the case study of two successful small Aussie businesses. They will share how they have used blogging and social media as effective marketing tools and to build a community around their businesses.
The session will be moderated by Kelly Exeter and she will be joined by Michaela Clarkfrom tradiesva.com.au and Helen Edwards from recycledinteriors.org. We have included plenty of time at the end so you can have the opportunity to ask questions to learn further from their experiences.
While aimed at small business bloggers, this session will be jam packed with useful tips for any blogger who has a product or service they sell from their blog.
TABLE 3: "Get Your Kit Together" The nuts and bolts of media kits
HOST: Dana Flannery TALK ABOUT CREATIVE
TABLE 4: 5 ways to monetise your blog
HOST: Kristy Edwards THE COLLABORATION NATION
TABLE 5: Are the days of the family roadtrip over?
HOST: Belinda Heit RACQ
TABLE 6: Building your personal brand as Style Influencer
HOST: Liz Tehan SET THAT
TABLE 7: Blogging in the parenting space: how to tell stories with heart
HOSTS: Margaret Rafferty & Lucy Kippist KIDSPOT
TABLE 8: Affiliate Programs
HOST: Anna Hickey etsy.com
We’ve all heard of the overnight success stories—those Internet sensations whose blog post or video went viral, bringing instant fame and fortune. As bloggers, we often spend a whole lot of time hoping for that big break, but the truth is that for most, success happens much more methodically. In this inspiring keynote, you’ll discover the five habits that can transform your blog from beginner to extraordinary. You’ll also: