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14-15th August 2015,  RACV Royal Pines,  Gold Coast
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Thursday, August 13
 

15:30

Newbie Orientation
A personal welcome to all first timers. Come along and register early. A quick chat with Darren about what to excpect from ProBlogger Events, and a few plans to break the ice and make you feel comfortable.

Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Thursday August 13, 2015 15:30 - 16:00
Hydrate Bar RACV Royal Pines (off lobby)

16:00

Early Registration + Welcome Networking Event
Avoid the Friday morning queues and come and register early. Then join us for casual networking in Hydrate Bar.

Thursday August 13, 2015 16:00 - 19:00
Hydrate Bar RACV Royal Pines (off lobby)
 
Friday, August 14
 

07:30

Registration
Please register via the downstairs entrance to the Convention Centre from the hotel. Tea and Coffee will be available with some time to catch up and network before the welcoming keynote at 8.30am (doors open 8:15am).

Friday August 14, 2015 07:30 - 08:30
Space: Benowa Foyer

08:30

Welcome to Problogger Training Event 2015
Welcome and opening keynote by Darren Rowse

Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Friday August 14, 2015 08:30 - 09:35
Room 1: Benowa

09:35

How to Grow Your Online Following Through Engagement, List-Building and Word-of-Mouth

Ready to quickly attract your tribe of true fans and followers and turn them into dedicated email subscribers and dream customers? Go behind the scenes of how Jadah went from broke to book deal and built a hyper-connected, community-driven business reaching millions of brand ambassadors in just a few short years. Learn the essential community building strategies needed to grow your online business with a step-by-step action plan to fuel your passion that makes a difference and makes a profit.

  • Learn the four essentials of building an online community that are working right now for bloggers ready to monetize their website
  • You’ll learn list-building strategies to quickly attract your tribe of true fans and followers and turn them into dedicated email subscribers and dream customers
  • You’ll walk away with the #1 question you need to ask your community if you want to create profitable products and services that change lives
  • Learn about the best tips and tools, along with real-life examples on what’s working right now on social media
  • Learn the power of strategic, authentic marketing that get raving fans and dream customers to spread the word about your business through action-based, result-oriented and community-focused challenges and opt-in offers

Speakers
avatar for Jadah Sellner

Jadah Sellner

Simple Green Smoothies
Jadah is a world-changing mom and the co-founder of Simple Green Smoothies, which has grown to over 330k Instagram followers, 250k Facebook fans, 20 million website page views, and 300,000+ email subscribers…in just 2 years. Her “healthy obsession” with green smoothies and her community building super power has made her website the #1 online resource for the green smoothie lifestyle and changed the lives of over 1 million... Read More →


Friday August 14, 2015 09:35 - 10:35
Room 1: Benowa

10:35

Morning Tea
Join us in the Benowa Foyer for a catered break (included in ticket)

Friday August 14, 2015 10:35 - 11:10
Room 1: Benowa

11:10

Metrics that Matter: Google Analytics for Actionable Insights

Join Benjamin as he show you how to apply Google Analytics without getting overwhelmed by reports. Learn practical techniques you can apply to your own Google Analytics data to improve and optimise your blog. This session will focus on the most important data you can use and is suitable for Google Analytics beginners, through to pros looking for new ideas.

  • How you can leverage Google Analytics for your blog
  • Understand what’s working and not working on your blog
  • Techniques you can apply to improve your blog
  • Using data for organic optimisation and content creation
  • Additional tools that you can use to compliment Google Analytics

Speakers
avatar for Benjamin Mangold

Benjamin Mangold

Loves Data
Benjamin Mangold is the Director of Digital and Analytics at Loves Data. He is a Google certified expert for Google Analytics and Google AdWords and is passionate about Google’s products, working closely with Google’s teams in Australia and the US. At Loves Data, a leading online marketing and digital analytics agency, Benjamin consults with leading brands on integrated online campaigns, helping drive big results from their analytics... Read More →


Friday August 14, 2015 11:10 - 12:10
Room 2: Marquis

11:10

Blogging for beginners bootcamp with Clare Hillier
Are you yet to start a blog or are in the very early days of blogging? Then the blogging for beginners bootcamp is for you. The bootcamp will be comprised of two sessions specifically designed for those of you who are new to blogging. 

This first session will cover the foundations with Clare Hillier – blog set up and structure, niches, content and a brief look at SEO. 

The second session will be case study based with new Aussie bloggers Sonia and Melissa.

Blogging for beginners bootcamp with Clare Hillier
You’ve built your blog and hit publish on a bunch of posts. Now what? Drawing on six years of blogging hits and misses, Clare will help you step up your blogging game with simple tips and insights that are instantly actionable and that get results.

Learn:
• How to create killer content
• How to build your tribe and create a community
• How to blog like you mean business and lay the foundations for working with brands
• How to get the jump on email marketing
• How to do social media right
• How to work smart so blogging doesn’t become a slog

Speakers
avatar for Clare Hillier

Clare Hillier

Check and Spots
Clare Hillier is the creator of life and style blog, Checks and Spots. Over the last six years, she has turned her hobby into a business and had a cracking good time along the way! Clare has published an ebook, thrown big reader events and collaborated with brands such as David Jones, Freedom, Fitness First, ASOS, Country Road and Target. The growth of Checks and Spots has also meant she could quit her day job to follow her heart and establish... Read More →


Friday August 14, 2015 11:10 - 12:10
Room 3: Norfolk

11:10

Pinterest Marketing 101: the three elements of the perfect pin

Pinterest is without a doubt the most powerful platform-building tool that the blog world has ever seen, and it is completely free to use! Learn how to vastly expand your reach and drive viral traffic to your blog even if your current audience is very small. In this session you will learn:

  • Why Pinterest is such a powerful tool, especially for women bloggers, and what it can do for your blog.
  • The surprising secret to what type of content drives the most traffic and the 3 essential elements of a perfect pin.
  • The three most important things you can do to improve your Pinterest page right now.
  • How to use collaborative boards to dramatically expand your reach.

Speakers
avatar for Ruth Soukup

Ruth Soukup

Owner, Living Well Spending Less Inc.
Ruth Soukup is the founder of LivingWellSpendingLess.com, one of the most popular personal finance blogs on the web, and the New York Times bestselling author of the book Living Well Spending Less: 12 Secrets of the Good Life. She is also the author of the bestselling blogging guide, How to Blog for Profit (Without Selling Your Soul) and the founder of EliteBlogAcademy.com, an advanced blogging course. Her next book, Unstuffed: Decluttering... Read More →


Friday August 14, 2015 11:10 - 12:10
Room 1: Benowa

11:10

2 hour Olympus Beginner Photography Workshop
Limited Capacity full

Get off auto and take great pictures every day.
In this session the team from Olympus will take you through the principles of photography, key settings and functions to help you get on your way to mastering your camera.
To participate in this workshop you do not need to have an Olympus camera, however if you do have one our team will be able to answer any specific questions you may have one on one.
If you don’t have a camera, Olympus will lend you one for the session.

Speakers
avatar for Matt Krumins

Matt Krumins

Retail Development Manager, Olympus
Matt is Olympus' Retail Development Manager and underwater photography specialist based in Melbourne.  With a passion for photography both above and below sea level, Matt has been teaching classes on photography for the last 5 years. Matt has been with Olympus for nearly 2 years hopping between Melbourne, Adelaide and Hobart conducting training, work shops and Coffee on Olympus sessions, where he helps new Olympus owners kick start their... Read More →


Friday August 14, 2015 11:10 - 13:10
Room 4: Cypress One Upstairs

11:10

2 hour Olympus Videography Techniques & Editing Workshop
Limited Capacity full

Please complete this survey question ahead of attending the workshop.

Debunking the myths of videography and editing.

Long perceived as challenging, videography is key to today's content creators with platforms like Facebook and Instagram.

Amplify your story telling by developing video's by utilising key insights and techniques from Olympus.

Speakers
avatar for Quett Lai

Quett Lai

Quett Lai is Olympus' resident Product Specialist and photography guru. When Quett left high school he had two passions, photography and psychology; he did a psychology degree at university and followed his photography passion by working for a photographer part time. Following his photography dreams he came to work with Olympus over 8 years ago and since then built a reputation as a knowledgeable trainer with the ability to customise what he... Read More →


Friday August 14, 2015 11:10 - 13:10
Room 5: Cypress Two Upstairs

12:10

Using Email Autoresponders to Grow Your Revenue
It's no secret why email is a hot topic on every bloggers list. The return is huge for any business using it properly. In this must attend session Alita is going to reveal the exact autoresponder strategies that have helped bloggers increase revenue by 403% in just 30 days. You'll leave with a deep understanding of the power of autoresponders. Alita loves this subject and will give you more than you expect. It's important to her that you leave with the exact 'how to' guide to implement a profitable auto responder strategy into your blog immediately.

Learn:
- What are they and why you need them
- How to build an engaging auto responder series
- How to leverage specific content to build trust and value
- 7 Ways to use email to increase revenue for bloggers
- Once Implemented, how to identify where you can optimise autoresponder results
- How to split test correctly, most people do it wrong!
- Hot tips and tricks to improving auto responder open & click rates

Speakers
avatar for Alita Harvey-Rodriguez

Alita Harvey-Rodriguez

Milk Digital Strategy
Alita Harvey-Rodriguez is known as one of Australia's leading Digital Marketing Futurist and the brains behind Milk it Academy. A training platform to advance marketers skills into new school digital leadership roles. For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer. | | In 2015 Alita was appointed to the Board of Advisors for the Australian Technology and... Read More →


Friday August 14, 2015 12:10 - 13:10
Room 1: Benowa

12:10

Aussie Blogger Showcase

One of the things we try to do each year at the Problogger event is shine a spotlight on Aussie bloggers. We know there is amazing knowledge in the Problogger Community and extraordinary stories of success by bloggers with audiences large and small doing their own thing, in their own way.

In our Aussie blogger showcase, four Aussie bloggers will have the chance to talk for ten minutes to share a secret of their success. Our bloggers are: Kate ToonLoren BartleyCaro Ryan and Michelle Thompson-Laing. Click their names to read more about their sessions.


Moderators
avatar for Emma Stirling

Emma Stirling

Scoop Nutrition
Emma Stirling blogs at The Scoop on Nutrition and is a highly experienced Accredited Practising Dietitian who specialises in nutrition communication. She is a health writer for magazines, speaker and is director of Scoop Nutrition consulting to the food, health and hospitality industries.

Speakers
avatar for Loren Bartley

Loren Bartley

Social Media Consultant, http://impactiv8.com.au/
Loren Bartley is as an educator, coach, public speaker, blogger, early adopter, self-confessed lover of all things geek-eske, and mother of three.As the founder of Impactiv8, Loren consults as a social media strategist, with a passion for helping businesses grow using the power of social media and lifecycle marketing automation.Loren has created three online training programs: Social Media Success, FB Business Success and Linked Business... Read More →
avatar for Caro Ryan

Caro Ryan

Video Producer/Director, Lotsafreshair
As a producer/director/editor (slashie!) having run a successful production company for over 10 years, Caro created lotsafreshair.com and youtube.com/lotsafreshair to help encourage, inspire and equip people to jump into an adventurous life in the outdoors. Being active and becoming comfortable in the wilderness changed her own life and seeing a lack of good information and videos online to help people get started along the same path, she set... Read More →
avatar for Michelle Thompson-Laing

Michelle Thompson-Laing

Keep Calm Get Organised
Michelle started her blog Keep Calm Get Organised, in 2014 and writes about organising your home, family and finances for life. In under a year, she has build her blog newsletter subscribers to over 10,000 and grown a social media following of over 14,000. She loves the community her blog has created and the opportunity to partner with her readers every day to live a more organised life. This is her first year at ProBlogger and the first time... Read More →
avatar for Kate Toon

Kate Toon

Owner, Kate Toon
Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. She has worked with big brands such as Westpac, The RTA, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their SEO. Kate is also the founder of The Clever Copywriting School, the Hot Copy Podcast and The Recipe for SEO Success eCourse.Kate has... Read More →


Friday August 14, 2015 12:10 - 13:10
Room 2: Marquis

12:10

Blogging for beginners bootcamp (Case Studies)
Are you yet to start a blog or are in the very early days of blogging? Then the blogging for beginners bootcamp is for you. The bootcamp will be comprised of two sessions specifically designed for those of you who are new to blogging.

The first session with Clare Hillier will cover the foundations – blog set up and structure, niches, content and a brief look at SEO.

This second session is case study based with new Aussie bloggers Sonia and Melissa sharing the steps they took to get their blog off the ground and on the path to success. Blogging is not always smooth sailing though, so they will also share the challenges and obstacles they faced and how they overcame them.

Moderators
avatar for Clare Hillier

Clare Hillier

Check and Spots
Clare Hillier is the creator of life and style blog, Checks and Spots. Over the last six years, she has turned her hobby into a business and had a cracking good time along the way! Clare has published an ebook, thrown big reader events and collaborated with brands such as David Jones, Freedom, Fitness First, ASOS, Country Road and Target. The growth of Checks and Spots has also meant she could quit her day job to follow her heart and establish... Read More →

Speakers
avatar for Sonia Bavistock

Sonia Bavistock

Sonia Styling
Sonia is an Adelaide-based life and style blogger who adores fashion, writing, connecting on social media and if you pour her a glass of wine, she’ll love you forever. Her blog – Sonia Styling – is a cocktail of fashion, life, beauty and homewares, all served with a dash of sass, a sprinkling of humour and a generous pour of honesty.
avatar for Melissa Histon

Melissa Histon

The Sista Code
Photographer, philanthropist, adventurer, blogger, avid permitter and social changer, Melissa Histon is a woman on a mission to make a real difference to the lives of women globally.Melissa spent 10 years working in the corporate world before leaving to establish a successful photography business. After experiencing a number of life-altering events, Melissa created The Sista Code in May 2014 with a dream to see women empowered, happy and... Read More →


Friday August 14, 2015 12:10 - 13:10
Room 3: Norfolk

13:10

Lunch + Table Talk Networking
Join us in the Benowa Foyer for a catered break (included in ticket)

TABLE TALKS SCHEDULE
No bookings required, please just take any empty seat over the course of the lunch break and join the discussion. Full Schedule here.

TABLE 1: How to work with a talent agency
HOSTS: Felicity Grey and Erin Hogan NUFFNANG


TABLE 2: Wellness Travel  
HOST: Tracy Willis GWINGANNA LIFESTYLE RETREAT


TABLE 3: Building an online marketplace
HOSTS: Mike Dunne & Bob Dunne YOUSTAK

 

TABLE 4: SEO 101 - 3 common mistakes bloggers make
HOST: Jim Stewart STEWART MEDIA / BLOGGERSSEO

 

TABLE 5: Breaking down the barriers to video 
HOST: Caro Ryan BLOGGERS VIDEO SCHOOL

 

TABLE 6: Content Marketing Q&A 
HOST: Jane Woodley JANE WRITES DIGITAL


TABLE 7: Working with tourism boards
HOST: Hannah Statham TOURISM & EVENTS QUEENSLAND


 

Friday August 14, 2015 13:10 - 14:10
Room 1: Benowa

14:10

From Blog to Business - The Steps You Need to Take to Create a Profitable Business Online

It takes more than a few tools and blog posts to turn your blog into a business. Caz Makepeace will take you through the key steps you will need to take to make blogging a profitable business including:

  • how to create a vision that aligns with your purpose, passion and what your readers want
  • how to develop a communication strategy that helps you to understand what your readers need and what to create for them (helping you to create raving fans)
  • how to create a monetization plan and how to become more comfortable with marketing
  • the power of networking and how to use it for long term growth
  • how to overcome fear, frustration, rejection and failure

Speakers
avatar for Caroline Makepeace

Caroline Makepeace

Founder, yTravelBlog
Caz Makepeace wants to live in a world where people fearlessly follow what’s in their heart and embrace travel as more than just a two week annual thing. Caz is the co-founder of y travel blog with her husband, Craig. They’ve spent the past 18 months travelling around Australia with their two daughters, proving travel doesn’t have to stop after kids.As Australia’s biggest travel bloggers, they’ve been featured on Lonely Planet, National... Read More →


Friday August 14, 2015 14:10 - 15:10
Room 2: Marquis

14:10

Design 101: How to use design basics to polish up your blog

Join Pamela Wilson as she walks you through how to use basic design elements to make your blog looked polished and professional. This session is for non-designers: no art degree required!

  • The subliminal impact of color, and how to use to attract the right readers
  • How to choose and use fonts that “speak” for your brand
  • Powerful ways to use images to draw attention to your words
  • How to “point” your readers’ eyes where you want them to go using visual hierarchy
  • Simple design tweaks you can do to make your posts easier to read

Speakers
avatar for Pamela Wilson

Pamela Wilson

Executive Vice President of Educational Content, Copyblogger Media/Big Brand System
Your business may be small, but your brand can be BIG. | | With strategic marketing, great design, and the courage to get it done, Pamela Wilson — of Big Brand System and Copyblogger Media — will show you how you can build a BIG brand for your business.


Friday August 14, 2015 14:10 - 15:10
Room 1: Benowa

14:10

Olympus Food Photography Workshop
Limited Capacity full

Food Glorious Food!
Through a few key photography tips & tricks take photo's that make your readers want to lick their screens.

Speakers
avatar for Matt Krumins

Matt Krumins

Retail Development Manager, Olympus
Matt is Olympus' Retail Development Manager and underwater photography specialist based in Melbourne.  With a passion for photography both above and below sea level, Matt has been teaching classes on photography for the last 5 years. Matt has been with Olympus for nearly 2 years hopping between Melbourne, Adelaide and Hobart conducting training, work shops and Coffee on Olympus sessions, where he helps new Olympus owners kick start their... Read More →


Friday August 14, 2015 14:10 - 15:10
Room 4: Cypress One Upstairs

14:10

Olympus Playing with Natural Light Photography Workshop
Limited Capacity full

Learn trips and tricks on how to find and use natural light to tell visual stories, enhance mood and increase image quality.

Speakers
avatar for Rachel Devine

Rachel Devine

Rachel Devine has been honing her craft since she got her first real camera at the age of 14. A professional photographer by trade, mother of three children, author of two books and the creative mind behind photography blog, Sesame Ellis, she is never without some kind of camera in her hand. Photography is the medium Rachael uses to get people to see the world the way she sees it. In this Ultimate Guide, she shares her extensive knowledge... Read More →


Friday August 14, 2015 14:10 - 15:10
Room 5: Cypress Two Upstairs

14:10

Olympus Product & Flat Lay Photography Workshop
Limited Capacity full

Love sharing products your love? Or creating flat lays to show what gear you take around in your bag?

Then this workshop is for you. Learn tips and tricks on to light products to ensure they look great every time.

Speakers
avatar for Quett Lai

Quett Lai

Quett Lai is Olympus' resident Product Specialist and photography guru. When Quett left high school he had two passions, photography and psychology; he did a psychology degree at university and followed his photography passion by working for a photographer part time. Following his photography dreams he came to work with Olympus over 8 years ago and since then built a reputation as a knowledgeable trainer with the ability to customise what he... Read More →


Friday August 14, 2015 14:10 - 15:10
Room 3: Norfolk

15:10

How to create your gangbuster e-product

I’ve failed and succeeded with e-books, e-courses and online cleanses to come up with the winning formula and I am so keen to share my tried and true methods to help create your e-product that sells.  There have been over 25 thousand copies sold of my first ebook Fertilise Yourself which helped pave the way to e-courses, hard copy published books and other online products. I’m excited to show you how you can turn your vision into a viable reality, with as much ease and fun as possible – because after all it’s all about the ride that comes with the prize – and who doesn’t love making a little pyjama money? We will explore how to create your e-product from the early stages of creation right through to hosting and marketing.  When you get the formula right your product will shine.

  • Choosing your topic and work out if your idea will actually work
  • How to name your course, select a price point, how to host it.
  • Mapping it out – the creative process to mapping out the e-course
  • How to build it – what tools to use, how to set it up, what medium to use (e.g. video, audio, text)
  • Setting up payment process
  • How to market your e-course
  • Looking beyond the e-course (into tangible products)

Speakers
avatar for Nat Kringoudis

Nat Kringoudis

The Pagoda Tree
My name’s Nat Kringoudis and I’m a bona fide women’s health revolutionist and fertility fixer. What makes me an expert? I have a big heart for natural healthcare. I’m a Dr of Chinese Medicine, an author, speaker and the founder and owner of The Pagoda Tree. I’ve stepped up to champion fertility BEFORE it becomes an issue. Why wait until it’s broken? Helping women in their twenties to lay a gangbuster... Read More →


Friday August 14, 2015 15:10 - 16:10
Room 1: Benowa

15:10

Blogging voice and the art of creating meaningful connections through writing

Whether you are a small business blogger, personal blogger or foodie blogger, ultimately it is your blogging voice that readers will connect with.  Kelly will show you how to find a unique blogging voice no matter what your industry or blogging goals. She will take you through basic writing rules you can follow to make meaningful connections with your audience including:

  • The art of storytelling

  • Addressing a pain point (applicable to your readers)

  • Sticking to one idea/concept per blog post

  • Editing ruthlessly

  • The importance of honesty and vulnerability


Speakers
avatar for Kelly Exeter

Kelly Exeter

Kelly Exeter - Writer, Editor, Speaker
Kelly Exeter has been a designer for nearly 15 years and runs Swish Design. In the past six years she has worked with some of Australia’s top bloggers including Styling You, Fox in Flats and Woogsworld. A blogger herself, Kelly‘s approach to blog design goes beyond simply making things look nice. She also works hard to ensure the blogger’s brand is enhanced by their blog design, and that the design is incredibly functional too.  | As... Read More →


Friday August 14, 2015 15:10 - 16:10
Room 2: Marquis

15:10

Olympus Food Photography Workshop
Limited Capacity full

Food Glorious Food!
Through a few key photography tips & tricks take photo's that make your readers want to lick their screens.

Speakers
avatar for Matt Krumins

Matt Krumins

Retail Development Manager, Olympus
Matt is Olympus' Retail Development Manager and underwater photography specialist based in Melbourne.  With a passion for photography both above and below sea level, Matt has been teaching classes on photography for the last 5 years. Matt has been with Olympus for nearly 2 years hopping between Melbourne, Adelaide and Hobart conducting training, work shops and Coffee on Olympus sessions, where he helps new Olympus owners kick start their... Read More →


Friday August 14, 2015 15:10 - 16:10
Room 4: Cypress One Upstairs

15:10

Olympus Low Light & Event Photography Workshop
Limited Capacity full

If you regularly find yourself in low light situations at home or at events then this workshop is for you.

Learn how to manage light to ensure you take great photo's of locations and people everytime.

Including a demonstrations of off camera flash to take great photo's of people at night or indoor functions.

Speakers
avatar for Quett Lai

Quett Lai

Quett Lai is Olympus' resident Product Specialist and photography guru. When Quett left high school he had two passions, photography and psychology; he did a psychology degree at university and followed his photography passion by working for a photographer part time. Following his photography dreams he came to work with Olympus over 8 years ago and since then built a reputation as a knowledgeable trainer with the ability to customise what he... Read More →


Friday August 14, 2015 15:10 - 16:10
Room 3: Norfolk

15:10

Olympus Playing with Natural Light Photography Workshop
Limited Capacity filling up

Learn trips and tricks on how to find and use natural light to tell visual stories, enhance mood and increase image quality.

Speakers
avatar for Rachel Devine

Rachel Devine

Rachel Devine has been honing her craft since she got her first real camera at the age of 14. A professional photographer by trade, mother of three children, author of two books and the creative mind behind photography blog, Sesame Ellis, she is never without some kind of camera in her hand. Photography is the medium Rachael uses to get people to see the world the way she sees it. In this Ultimate Guide, she shares her extensive knowledge... Read More →


Friday August 14, 2015 15:10 - 16:10
Room 5: Cypress Two Upstairs

16:10

Afternoon Tea
Join us in the Benowa Foyer for a catered break (included in ticket)

Friday August 14, 2015 16:10 - 16:45
Room 1: Benowa

16:45

The Courage of Compassion: Transforming Your Experience with Criticism
We have all been online long enough to have encountered criticism from people whose faces we will never see. Some of it is constructive, and some if it is awful, anonymous assumptions and slurs that we do our best to ignore. Sometimes our emotions prevent us from making a distinction between that which could be helpful and that which is just plain bullying. I have spent 14 years confronting both—from comments to emails to websites to actual forums dedicated to me and my character—trying to figure out the best way to pick up and move on when I encounter something particularly vicious. Because it isn’t going away. There isn’t a cure for it. It cannot be fixed or stopped. Learning how to deal with both is a factor of life that our children will have to endure on a scale we never did, in ways we probably can’t imagine. I’ve tried and failed many times to react in the best possible way and have finally learned that “reacting” isn’t the answer. The answer is something much more fearless.

Speakers
avatar for Heather Armstrong

Heather Armstrong

dooce®
Heather B. Armstrong is widely acknowledged to as one of the most popular bloggers in the world. She has more than 1.5 million followers on Twitter and was recently named by Forbes Magazine as one of the 30 most influential women in media, along with Diane Sawyer, Kelly Ripa and Oprah Winfrey. Time Magazine has twice listed her website as one of the 25 best blogs in the world. She has been profiled in the Wall Street Journal and the New York... Read More →


Friday August 14, 2015 16:45 - 17:20
Room 1: Benowa

17:20

Closing Remarks, Day One
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Friday August 14, 2015 17:20 - 17:30
Room 1: Benowa

18:30

 
Saturday, August 15
 

08:00

Photo Walk
Meet in the lobby for a morning photo walk with Quett Lai from Olympus and Darren Rowse. (Open to everyone, not considered a workshop).

Speakers
avatar for Quett Lai

Quett Lai

Quett Lai is Olympus' resident Product Specialist and photography guru. When Quett left high school he had two passions, photography and psychology; he did a psychology degree at university and followed his photography passion by working for a photographer part time. Following his photography dreams he came to work with Olympus over 8 years ago and since then built a reputation as a knowledgeable trainer with the ability to customise what he... Read More →
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Saturday August 15, 2015 08:00 - 09:00
TBA

09:15

Introduction to Day Two
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Saturday August 15, 2015 09:15 - 09:30
Room 1: Benowa

09:30

Creating Business Ideas

Brandon is an ordinary 21 year old with an extraordinary story to tell. At just 12 years of age Brandon was kicked out of school, at 14 he nearly died from drinking too much alcohol, at 16 he created an app development company and by 19 Brandon made 4 top-100 apps. But what happened in between? Let Brandon take you on his journey – be inspired to do what you love no matter how young or old you are.

  • Be inspired by an ordinary person that has done extraordinary things
  • How failure should be expected, accepted and embraced
  • Why persistence is the key to success
  • Witness further proof that breaks down the Gen-Y stereotype of laziness and poor work ethic

Speakers
avatar for Brandon Cowan

Brandon Cowan

Director, Crazy Dog Apps
I own an app Company (Crazy Dog Apps) without knowing how to code an app. | | I am passionate about animals and animal welfare and I probably like dogs more than I like people. I don't hate people, I just really like dogs... | | If you're into reality TV shows, you may also remember me from Beauty and the Geek a few years back. | | Looking forward to speaking :)


Saturday August 15, 2015 09:30 - 10:25
Room 1: Benowa

10:25

Morning Tea
Join us in the Benowa Foyer for a catered break (included in ticket)

Saturday August 15, 2015 10:25 - 11:00
Room 1: Benowa

11:00

How to Grow Your Instagram Following
Get tips, tools and tricks that are working right now on one of the fastest growing social media platforms–– Instagram. With over 330,000 Instagram followers, the co-founder of Simple Green Smoothies Jadah Sellner will share the behind-the-scenes secrets and strategies to growing an engaged Instagram following.

Speakers
avatar for Jadah Sellner

Jadah Sellner

Simple Green Smoothies
Jadah is a world-changing mom and the co-founder of Simple Green Smoothies, which has grown to over 330k Instagram followers, 250k Facebook fans, 20 million website page views, and 300,000+ email subscribers…in just 2 years. Her “healthy obsession” with green smoothies and her community building super power has made her website the #1 online resource for the green smoothie lifestyle and changed the lives of over 1 million... Read More →


Saturday August 15, 2015 11:00 - 11:58
Room 1: Benowa

11:00

How to Grow Your Blog - Actionable Productivity Tips for Busy Bloggers

Struggling to find time to grow your blog and fit it all in to your busy schedule? Carly and Christina are both full-time bloggers who grew their blogs while working full-time at day jobs.  They have practical tips and hacks to share with bloggers who want to grow their blog with limited time each day. They can show you how to schedule, pre-plan and avoid blogger burnout while juggling a hectic schedule.

You can learn to be more organised and productive and find the time to grow your blog to the next level. You’ll learn actionable productivity tips you can implement straight away including:

  • How to pinpoint the necessities for your blog/niche to effectively prioritise your time.
  • How to avoid blogger burnout and use positive goal setting tools.
  • How to plan your editorial and social media calendars and how to generate endless ideas.
  • The art of batching and harnessing your most productive hours.
  • Scheduling tools and organisational hacks.

Speakers
avatar for Christina Butcher

Christina Butcher

Hair Romance
Christina Butcher is a full-time blogger and New York Times bestselling author. When she’s not fighting bad hair days at HairRomance.com or inspiring adventures with her husband Jim atMrAndMrsRomance.com she’s helping bloggers grow their LittleBlogBig.com with live workshops and networking events.
avatar for Carly Jacobs

Carly Jacobs

Smaggle
Carly Jacobs is the founding editor of award-winning blog Smaggle which launched in 2007 back when blogging was weird. She has appeared in The Sydney Morning Herald, The Age, Cosmopolitan, Cleo and Vogue magazines. Hoop earrings are totally her thing and she once had a really awkward conversation with Guy Pearce in Paris.


Saturday August 15, 2015 11:00 - 12:00
Room 2: Marquis

11:00

Small Business Bootcamp: How to use Your Blog to Supercharge Your Small Business

Dan went from looking for a job to running a million dollar WordPress business in less than 2 years. He grew the business through blogging without spending a cent on advertising. In this session he will present his hits, misses and the actionable pieces you can take out and apply to your own blog.

  • Identify the number 1 problem with most small business blogs and fix it
  • Apply the 3 key pillars of great blog posts to your own content
  • 6 blueprints taken from successful content marketers you can use for your small business
  • How to build a funnel that turns blog visitors into customers
  • How to scale your blog with a team

Speakers
avatar for Dan Norris

Dan Norris

WP Curve
Dan Norris is not your average public speaker, in fact respected internet entrepreneur James Schramko refers to Dan as the anti-speaker. | | With Dan you won’t get “rar rar” and you won’t get the same regurgitated message pumped out from event to event. Dan is not a public speaker, he’s an entrepreneur that loves sharing his up and down story and doing it in a unique, transparent and actionable way. He only... Read More →


Saturday August 15, 2015 11:00 - 12:00
Room 3: Norfolk

11:00

2 hour Olympus Intermediate Photography Workshop
Limited Capacity full

Gain the benefits of the manual settings on camera and discover your light meter.

Photography is all about the capture of light and the more controls you have at your disposal to do that, the more amazing your images will be.

To participate in this workshop you do not need to have an Olympus camera, however if you do have one our team will be able to answer any specific questions you may have one on one.

If you don’t have a camera, Olympus will lend you one for the session.

Speakers
avatar for Matt Krumins

Matt Krumins

Retail Development Manager, Olympus
Matt is Olympus' Retail Development Manager and underwater photography specialist based in Melbourne.  With a passion for photography both above and below sea level, Matt has been teaching classes on photography for the last 5 years. Matt has been with Olympus for nearly 2 years hopping between Melbourne, Adelaide and Hobart conducting training, work shops and Coffee on Olympus sessions, where he helps new Olympus owners kick start their... Read More →


Saturday August 15, 2015 11:00 - 13:00
Room 4: Cypress One Upstairs

11:00

2 hour Olympus Videography Techniques & Editing Workshop
Limited Capacity full

Please complete this survey question ahead of attending the workshop.

Debunking the myths of videography and editing.

Long perceived as challenging, videography is key to today's content creators with platforms like Facebook and Instagram.

Amplify your story telling by developing video's by utilising key insights and techniques from Olympus.

Speakers
avatar for Quett Lai

Quett Lai

Quett Lai is Olympus' resident Product Specialist and photography guru. When Quett left high school he had two passions, photography and psychology; he did a psychology degree at university and followed his photography passion by working for a photographer part time. Following his photography dreams he came to work with Olympus over 8 years ago and since then built a reputation as a knowledgeable trainer with the ability to customise what he... Read More →


Saturday August 15, 2015 11:00 - 13:00
Room 5: Cypress Two Upstairs

12:00

How to Create a Content Event That Builds Your Email List

Content events are time-sensitive events that build excitement (and email list sign ups) like nothing else. Join Pamela Wilson and she shows you how to harness the power of content events, even if you have no experience and feel too “shy” to host anything live.

  • How to ignore what everyone else does, and create an event that works for your audience
  • How “content events” differ from other content you create
  • Promotional strategies to boost the size of your audience
  • What to do post-event to maximize conversions

Speakers
avatar for Pamela Wilson

Pamela Wilson

Executive Vice President of Educational Content, Copyblogger Media/Big Brand System
Your business may be small, but your brand can be BIG. | | With strategic marketing, great design, and the courage to get it done, Pamela Wilson — of Big Brand System and Copyblogger Media — will show you how you can build a BIG brand for your business.


Saturday August 15, 2015 12:00 - 12:59
Room 1: Benowa

12:00

Working with Brands
If part of your monetising strategy is to work with brands, you’ve gotta speak their
language, and act like a pro. 
Drawing on 13 years leading marketing teams for big multinationals and over four years as a full-time blogger – where her collaborations with brands have been described in Campaign Brief as "...an ideal example of the result of a successful relationship between brand and blogger and how both can be fused together to create content that is beneficial for the consumer." – Andrea will:
  • What marketers are actually looking for, why they work with bloggers, and their hot buttons
  • How to get on the radar with the people who manage brands, and how to make deals
  • Dealing with enquiries
  • Knowing your value, and what to charge for it
  • How to create branded content your readers will love
  • The two way street – brands listen up! – this is how to roll.

Speakers
avatar for Andrea Michelle

Andrea Michelle

Fox in Flats
Ex Marketing Strategist turned full time blogger, Andrea’s mission is to discover style and beauty secrets and shortcuts that’ll have us looking foxy and fab, fast. Awarded Best Beauty Blog, and Beauty Writer of the year in 2013, Fox in Flats is also the home of the popular Style Dare series, which helps women feel more confident, brave and creative with their fashion & beauty choices. Andrea is a regular commentator about women’s issues in... Read More →


Saturday August 15, 2015 12:00 - 13:00
Room 2: Marquis

12:00

Small Business Bootcamp Panel

This year we are featuring a Small Business Bootcamp at Problogger Training Event. The bootcamp will run over two sessions, the first session is a presentation from Dan Norris who will show small business owners how they can grow their business through blogging.

The second session will be teaching through the case study of two successful small Aussie businesses. They will share how they have used blogging and social media as effective marketing tools and to build a community around their businesses.

The session will be moderated by Kelly Exeter and she will be joined by Michaela Clarkfrom tradiesva.com.au and Helen Edwards from recycledinteriors.org. We have included plenty of time at the end so you can have the opportunity to ask questions to learn further from their experiences.

While aimed at small business bloggers, this session will be jam packed with useful tips for any blogger who has a product or service they sell from their blog.


Moderators
avatar for Kelly Exeter

Kelly Exeter

Kelly Exeter - Writer, Editor, Speaker
Kelly Exeter has been a designer for nearly 15 years and runs Swish Design. In the past six years she has worked with some of Australia’s top bloggers including Styling You, Fox in Flats and Woogsworld. A blogger herself, Kelly‘s approach to blog design goes beyond simply making things look nice. She also works hard to ensure the blogger’s brand is enhanced by their blog design, and that the design is incredibly functional too.  | As... Read More →

Speakers
avatar for Michaela Clark

Michaela Clark

Tradies VA
Michaela Clark is the founder of Tradies VA and co-host of the top ranking podcast, Tradies Business Show. Michaela will share with us how she successfully built her business through blogging and shattered the myth that you need massive traffic numbers to be successful. In just 18 months, her super niche business blog has made her; an industry influencer, a six figure income, produced multiple online revenue streams and has big brands knocking at... Read More →
avatar for Helen Edwards

Helen Edwards

Recycled Interiors
Helen Edwards, owner of Helen Edwards Creates – consulting and blogging in social media, interiors, wellbeing and lifestyle - is founder of the Recycled Interiors brand, offering a blog, online shop & consulting services. She is a passionate advocate for human rights, sharing resources and saving our precious planet. She is a strong supporter of small business creatives who are making furniture and homewares in a sustainable way.A Social... Read More →


Saturday August 15, 2015 12:00 - 13:01
Room 3: Norfolk

13:00

Lunch + Table Talk Networking
Join us in the Benowa Foyer for a catered break (included in ticket)

TABLE TALKS SCHEDULE
No bookings required, please just take any empty seat over the course of the lunch break and join the discussion. Full schedule here.

TABLE 1: Professionalism and Ethics
HOSTS: Felicity Grey and Erin Hogan NUFFNANG


TABLE 2: Email marketing for bloggers
HOSTS: Belinda Walsh & Kelly Newbery VISION6


TABLE 3: "Get Your Kit Together" The nuts and bolts of media kits
HOST: Dana Flannery TALK ABOUT CREATIVE 


TABLE 4: 5 ways to monetise your blog
HOST: Kristy Edwards THE COLLABORATION NATION 


TABLE 5: Are the days of the family roadtrip over?
HOST: Belinda Heit RACQ 


TABLE 6: Building your personal brand as Style Influencer
HOST: Liz Tehan SET THAT 


TABLE 7: Blogging in the parenting space: how to tell stories with heart
HOSTS: Margaret Rafferty & Lucy Kippist KIDSPOT 

TABLE 8: Affiliate Programs
HOST: Anna Hickey  etsy.com 


Saturday August 15, 2015 13:00 - 14:00
Room 1: Benowa

14:00

How to Monetise a Personal Blog
Monetising a personal blog can be trickier than monetising a niche blog. Heather Armstrong from Dooce and Mrs Woog from Woogsworld will share their experiences, strategies and tips for sustaining a profitable personal blog. There will also be plenty of question time so come along prepared!

Moderators
avatar for Lauren Dubois

Lauren Dubois

writer, The Thud
Lauren is a former TV, radio and online political journalist who is now reporting from the frontline of parenthood. The Thud is not the place to go for expert advice on parenting. It is the place to go if you'd like to feel better about being a less-than-perfect parent or just to laugh at Lauren's attempts at being not crap. 

Speakers
avatar for Heather Armstrong

Heather Armstrong

dooce®
Heather B. Armstrong is widely acknowledged to as one of the most popular bloggers in the world. She has more than 1.5 million followers on Twitter and was recently named by Forbes Magazine as one of the 30 most influential women in media, along with Diane Sawyer, Kelly Ripa and Oprah Winfrey. Time Magazine has twice listed her website as one of the 25 best blogs in the world. She has been profiled in the Wall Street Journal and the New York... Read More →
avatar for Kayte Murphy

Kayte Murphy

Woogsworld
I am a mouthy 40-something housewife from the burbs. I write about all kinds of things, mainly what is going on in my head. I cover family, politics, food, travel, some very lame attempts at fashion, social issues, wine, cheese. And I write a lot about laundry. I am pretty much running late all the time, and will more often or not turn up somewhere with food spilt down my top.


Saturday August 15, 2015 14:00 - 14:58
Room 1: Benowa

14:00

How to Give Your Landing Pages Some Love
You work so hard to find readers to visit your blog, you work even harder to get them to actually read about what you have to offer, whether that be products to sell or services to offer.

Are your landing pages doing all that hard work justice?

In this session you'll learn how to create high performing sales pages. From the words you use, the layout, to how you build an emotional connection with your readers in the way that most suits your needs.

  • Know your value proposition
  • Killer headlines 
  • Sub headlines
  • Images and video
  • The benefits - persuasive copy
  • Structure and layout of the page
  • Plugins/tools to create landing pages
  • Testimonials and social proof (Trust elements)

This will be a super practical session with lots you can take away and apply to new or existing landing pages.


Speakers
avatar for Shayne Tilley

Shayne Tilley

99 Designs
Shayne loves working at the heart of growing online businesses. From product management and innovation through to monetization techniques, community development, support and social media. | | His practical, to-the-point style has garnered lots of fans and his ability to build lasting businesses with proven digital marketing techniques has created a well-deserved reputation. | | Shayne has been part of the ProBlogger team as well as running... Read More →


Saturday August 15, 2015 14:00 - 15:00
Room 2: Marquis

14:00

Olympus Food Photography Workshop
Limited Capacity full

Food Glorious Food!
Through a few key photography tips & tricks take photo's that make your readers want to lick their screens.

Speakers
avatar for Matt Krumins

Matt Krumins

Retail Development Manager, Olympus
Matt is Olympus' Retail Development Manager and underwater photography specialist based in Melbourne.  With a passion for photography both above and below sea level, Matt has been teaching classes on photography for the last 5 years. Matt has been with Olympus for nearly 2 years hopping between Melbourne, Adelaide and Hobart conducting training, work shops and Coffee on Olympus sessions, where he helps new Olympus owners kick start their... Read More →


Saturday August 15, 2015 14:00 - 15:00
Room 4: Cypress One Upstairs

14:00

Olympus Playing with Natural Light Photography Workshop
Limited Capacity full

Learn trips and tricks on how to find and use natural light to tell visual stories, enhance mood and increase image quality.

Speakers
avatar for Rachel Devine

Rachel Devine

Rachel Devine has been honing her craft since she got her first real camera at the age of 14. A professional photographer by trade, mother of three children, author of two books and the creative mind behind photography blog, Sesame Ellis, she is never without some kind of camera in her hand. Photography is the medium Rachael uses to get people to see the world the way she sees it. In this Ultimate Guide, she shares her extensive knowledge... Read More →


Saturday August 15, 2015 14:00 - 15:00
Room 5: Cypress Two Upstairs

14:00

Olympus Product & Flat Lay Photography Workshop
Limited Capacity full

Love sharing products your love? Or creating flat lays to show what gear you take around in your bag?

Then this workshop is for you. Learn tips and tricks on to light products to ensure they look great every time.

Speakers
avatar for Quett Lai

Quett Lai

Quett Lai is Olympus' resident Product Specialist and photography guru. When Quett left high school he had two passions, photography and psychology; he did a psychology degree at university and followed his photography passion by working for a photographer part time. Following his photography dreams he came to work with Olympus over 8 years ago and since then built a reputation as a knowledgeable trainer with the ability to customise what he... Read More →


Saturday August 15, 2015 14:00 - 15:00
Room 3: Norfolk

15:00

Afternoon Tea
Join us in the Benowa Foyer for a catered break (included in ticket)

Saturday August 15, 2015 15:00 - 15:30
Room 1: Benowa

15:30

The 5 Ordinary Habits of Extraordinary Bloggers

We’ve all heard of the overnight success stories—those Internet sensations whose blog post or video went viral, bringing instant fame and fortune. As bloggers, we often spend a whole lot of time hoping for that big break, but the truth is that for most, success happens much more methodically. In this inspiring keynote, you’ll discover the five habits that can transform your blog from beginner to extraordinary. You’ll also:

  • Uncover the deceptively simple secret to creating awesome content (and why it matters so much)
  • Stop doubting your worth and instead learn how to promote your content in a way that gets noticed and shared
  • Learn how to fully leverage your platform and optimise your efforts
  • Finally begin to embrace your own strengths rather than wishing for someone else’s

Speakers
avatar for Ruth Soukup

Ruth Soukup

Owner, Living Well Spending Less Inc.
Ruth Soukup is the founder of LivingWellSpendingLess.com, one of the most popular personal finance blogs on the web, and the New York Times bestselling author of the book Living Well Spending Less: 12 Secrets of the Good Life. She is also the author of the bestselling blogging guide, How to Blog for Profit (Without Selling Your Soul) and the founder of EliteBlogAcademy.com, an advanced blogging course. Her next book, Unstuffed: Decluttering... Read More →


Saturday August 15, 2015 15:30 - 16:30
Room 1: Benowa

15:30

Olympus Food Photography Workshop
Limited Capacity full

Food Glorious Food!
Through a few key photography tips & tricks take photo's that make your readers want to lick their screens.

Speakers
avatar for Matt Krumins

Matt Krumins

Retail Development Manager, Olympus
Matt is Olympus' Retail Development Manager and underwater photography specialist based in Melbourne.  With a passion for photography both above and below sea level, Matt has been teaching classes on photography for the last 5 years. Matt has been with Olympus for nearly 2 years hopping between Melbourne, Adelaide and Hobart conducting training, work shops and Coffee on Olympus sessions, where he helps new Olympus owners kick start their... Read More →


Saturday August 15, 2015 15:30 - 16:31
Room 4: Cypress One Upstairs

15:30

Olympus Low Light & Event Photography Workshop
Limited Capacity full

If you regularly find yourself in low light situations at home or at events then this workshop is for you.

Learn how to manage light to ensure you take great photo's of locations and people everytime.

Including a demonstrations of off camera flash to take great photo's of people at night or indoor functions.

Speakers
avatar for Quett Lai

Quett Lai

Quett Lai is Olympus' resident Product Specialist and photography guru. When Quett left high school he had two passions, photography and psychology; he did a psychology degree at university and followed his photography passion by working for a photographer part time. Following his photography dreams he came to work with Olympus over 8 years ago and since then built a reputation as a knowledgeable trainer with the ability to customise what he... Read More →


Saturday August 15, 2015 15:30 - 16:31
Room 3: Norfolk

15:30

Olympus Playing with Natural Light Photography Workshop
Limited Capacity full

Learn trips and tricks on how to find and use natural light to tell visual stories, enhance mood and increase image quality.

Speakers
avatar for Rachel Devine

Rachel Devine

Rachel Devine has been honing her craft since she got her first real camera at the age of 14. A professional photographer by trade, mother of three children, author of two books and the creative mind behind photography blog, Sesame Ellis, she is never without some kind of camera in her hand. Photography is the medium Rachael uses to get people to see the world the way she sees it. In this Ultimate Guide, she shares her extensive knowledge... Read More →


Saturday August 15, 2015 15:30 - 16:31
Room 5: Cypress Two Upstairs

16:30

Closing Remarks ProBlogger Training Event 2015
Speakers
avatar for Darren Rowse

Darren Rowse

Founder, ProBlogger
Darren is the founder of ProBlogger, Digital Photography School and ProBlogger Events. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Darren’s passion is for helping bloggers find their voice and build sustainable blogs. He founded this event and is committed to helping attendees come away with practical and actionable training.


Saturday August 15, 2015 16:30 - 17:00
Room 1: Benowa