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14-15th August 2015,  RACV Royal Pines,  Gold Coast
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(Schedule subject to change at organiser’s discretion)
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Saturday, August 15 • 12:00 - 13:00
Working with Brands

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If part of your monetising strategy is to work with brands, you’ve gotta speak their
language, and act like a pro. 
Drawing on 13 years leading marketing teams for big multinationals and over four years as a full-time blogger – where her collaborations with brands have been described in Campaign Brief as "...an ideal example of the result of a successful relationship between brand and blogger and how both can be fused together to create content that is beneficial for the consumer." – Andrea will:
  • What marketers are actually looking for, why they work with bloggers, and their hot buttons
  • How to get on the radar with the people who manage brands, and how to make deals
  • Dealing with enquiries
  • Knowing your value, and what to charge for it
  • How to create branded content your readers will love
  • The two way street – brands listen up! – this is how to roll.

Speakers
avatar for Andrea Michelle

Andrea Michelle

Fox in Flats
Ex Marketing Strategist turned full time blogger, Andrea’s mission is to discover style and beauty secrets and shortcuts that’ll have us looking foxy and fab, fast. Awarded Best Beauty Blog, and Beauty Writer of the year in 2013, Fox in Flats is also the home of the popular Style Dare series, which helps women feel more confident, brave and creative with their fashion & beauty choices. Andrea is a regular commentator about women’s issues in... Read More →


Saturday August 15, 2015 12:00 - 13:00
Room 2: Marquis

Attendees (201)